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I Hate Perfume: A Manifesto

   I wrote this manifesto in 1992 when I first decided to make “perfume”. At the time, I thought it very important to answer some questions and lay down some guidelines before I even began. Questions like “what about perfume as it currently exists do I hope to change?” and “exactly what of any relevance do I have to add to the vast, ancient history of perfume?” Although I’ve revised it slightly over the intervening years, my manifesto has been a true and faithful compass ever since I first set out to explore the “invisible country” of Olfaction.
I hate perfume

perfume is too often...

an ethereal corset trapping everyone in the same unnatural shape​

a lazy and inelegant concession to fashionable ego

a pale substitute for true allure and style

an opaque shell concealing everything - revealing nothing

a childish masque hiding the insecure and unimaginative

an arrogant slap in the face from across the room

people who smell like everyone else disgust me

​perfume is a veil that reveals the soul

perfume is the fanfare of our individuality - sounding differently to everyone who listens

​perfume is the signpost to our true selves - a different journey for the brave to travel

perfume is the weather of our inner world bringing life to a personal landscape

​perfume is an art that shows us what we can be if we dare - an invisible portrait of who we are

​perfume is discovered fully only by our lovers when we are together - naked perfume is an adventure I encourage you to explore​

I encourage you to be yourself, please yourself, expand yourself
​allow yourself the luxury of your own experience

remember perfume is ALWAYS an experience - ethereal, evocative and, most of all, emotional

THIS is the kind of perfume I love

This is the kind of perfume I make

-CB, 1992 slightly revised 2004, 2018

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